"We love modernism. We love making things. We love animals...

I was sitting in my kitchen staring at Oliver's feeding area and thinking how ugly it was. I had the epiphany that, in almost every case I could think of, a feeding area was simultaneously incongruous with the decor and extremely prominent. So take the ugliest part of the house, make it one of the nicest. Thus, the Vurv was born!

Our products are clean, modern and minimal but also warm and inviting, because of the combination of simple elegant designs, gorgeous materials and hand craftsmanship. Small scale manufacturing means they are produced alongside a wide variety of custom modern furniture pieces, by craftspeople who care about what they are making. So when you buy a Vurv pet product, you are buying an original. - Glenn Ross